TOLD URLs are shortened and masked URLs generated by the community. These links can be posted on forums, in emails, IMs, etc. to troll Apple fanboys. The anatomy of a TOLD URL is as follows:

  • The domain name should be short and not immediately recognizable as a troll site.
  • URLs are recognized by their URL key, which is site-generated.
  • The page name is not stored by the site and can be replaced with any URL safe string. Since the URL is associated with its key, all pages will redirect properly given the correct key.