Apple's Customers Left Out In The Rain: "What Hurricane?"
With gale force winds and record breaking storm surges, the second largest hurricane is making her presence known not only across the country, but around the world. Millions of eyes are watching the frightening force of nature as it sweeps over the east coast bringing extreme downpours and flooding to residents in the storm's path. News and weather agencies are tracking the storm and serving updates keeping everyone informed and safe...except for Apple.
According to Siri, no one needs to be worried about Hurricane Sandy at all--not that such a storm exists in the first place. As hard as it is to miss all the streaming reports of flooding, severe storm warnings, public school closings, calls for evacuation, power outages, life-threatening conditions and the twitter talk that makes this a trending topic massive enough to eclipse even the debates, it looks like Apple has somehow managed to do just that. Maybe, it's just a case of Sandy being too mainstream for the hipster-centric corporation, or more likely, the "intelligent" personal assistant is a little slow on the uptake.
Apple Maps is equally clueless pointing to a church in West Virginia when queried about Hurricane Sandy.
Google, however, is leading the charge in gathering and displaying helpful information about the Sandy Ravage. The Apple crushing search giant has created an interactive "crisis map" to display the predicted path of the storm, wind speed and rain and life saving information such as the location of shelters and live webcam feeds. Google is working with the Red Cross, Weather.com, National Weather Service and others in a feat of altruism that will help prevent loss of lives in one of the worlds fiercest hurricanes.
Apple had this excuse for the appalling performance:
"Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."
Clearly, Google is the real cloud-based solution for updates on this cloud-based topic. Only thing cloud-based at Apple right now is the clouded vision of Apple's (capsized) flagship software.iosys ##Author - Oct 30, 2012 1:22AM
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